Lead Generation Contracts

Lead Generation
UK

The table below provides summary statistics for contract job vacancies requiring Lead Generation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Lead Generation over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 553 688 832
Rank change year-on-year +135 +144 -131
Contract jobs citing Lead Generation 31 9 16
As % of all contract jobs advertised in the UK 0.071% 0.016% 0.018%
As % of the Processes & Methodologies category 0.083% 0.018% 0.020%
Number of daily rates quoted 20 7 7
10th Percentile £121 £300 £265
25th Percentile £180 £378 £370
Median daily rate (50th Percentile) £375 £488 £493
Median % change year-on-year -23.08% -1.12% +23.25%
75th Percentile £519 £528 £569
90th Percentile £589 £589 £688
UK excluding London median daily rate £123 £419 £550
% change year-on-year -70.75% -23.86% +144.44%
Number of hourly rates quoted 2 0 2
10th Percentile - - £26.35
25th Percentile £29.25 - £32.92
Median hourly rate £30.50 - £43.87
75th Percentile £31.75 - £54.81
90th Percentile - - £61.38
UK excluding London median hourly rate - - £43.87

All Process and Methodology Skills
UK

Lead Generation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,178 49,770 79,013
As % of all contract IT jobs advertised in the UK 85.13% 89.61% 90.64%
Number of daily rates quoted 23,737 34,458 55,587
10th Percentile £300 £325 £350
25th Percentile £413 £438 £436
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £638 £650 £650
90th Percentile £750 £750 £743
UK excluding London median daily rate £500 £500 £490
% change year-on-year - +2.04% +8.89%
Number of hourly rates quoted 2,579 1,678 1,852
10th Percentile £12.75 £10.96 £12.50
25th Percentile £16.00 £15.75 £15.90
Median hourly rate £37.00 £35.65 £26.00
Median % change year-on-year +3.79% +37.12% +13.04%
75th Percentile £61.28 £65.00 £50.15
90th Percentile £72.50 £75.00 £65.25
UK excluding London median hourly rate £38.12 £34.90 £21.00
% change year-on-year +9.23% +66.18% -

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Lead Generation.

Daily rate trend for Lead Generation in the UK

Lead Generation
Daily Rate Histogram

Daily rate distribution for jobs citing Lead Generation over the 6 months to 12 June 2024.

Daily rate histogram for Lead Generation in the UK

Lead Generation
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Lead Generation.

Hourly rate trend for Lead Generation in the UK

Lead Generation
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Lead Generation within the UK over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +105 28 £375 -23.08% 215
London +96 21 £433 -11.28% 65
Work from Home +125 11 £123 -74.55% 116
UK excluding London +35 8 £123 -70.75% 147
South East +18 5 £123 -70.75% 41
Scotland - 2 - - 4
Yorkshire - 1 £560 - 17
North of England - 1 £560 - 53

Lead Generation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.45%) Confluence
Applications
1 2 (6.45%) Microsoft Excel
2 1 (3.23%) Microsoft Office
2 1 (3.23%) MS Visio
Business Applications
1 2 (6.45%) Dynamics CRM
Cloud Services
1 6 (19.35%) SaaS
2 2 (6.45%) Dynamics 365
3 1 (3.23%) Azure
3 1 (3.23%) Azure DevOps
3 1 (3.23%) Entra ID
Communications & Networking
1 4 (12.90%) SMS
2 1 (3.23%) SD-WAN
2 1 (3.23%) WAN
Database & Business Intelligence
1 1 (3.23%) Tableau
Development Applications
1 2 (6.45%) JIRA
General
1 20 (64.52%) Marketing
2 10 (32.26%) Finance
2 10 (32.26%) Social Skills
3 6 (19.35%) Analytical Skills
4 2 (6.45%) Brand Awareness
4 2 (6.45%) Presentation Skills
4 2 (6.45%) Public Sector
5 1 (3.23%) French Language
5 1 (3.23%) German Language
5 1 (3.23%) Law
5 1 (3.23%) Manufacturing
Job Titles
1 5 (16.13%) Account Executive
1 5 (16.13%) Lead
2 4 (12.90%) Data Scientist
3 3 (9.68%) Lead Data Scientist
3 3 (9.68%) Marketing Manager
3 3 (9.68%) Sales Representative
3 3 (9.68%) Senior Data Scientist
4 2 (6.45%) Copywriter
4 2 (6.45%) Data Manager
4 2 (6.45%) Digital Product Manager
4 2 (6.45%) Digital Programme Manager
4 2 (6.45%) Infrastructure Manager
4 2 (6.45%) Infrastructure Project Manager
4 2 (6.45%) Programme Manager
4 2 (6.45%) Project Manager
5 1 (3.23%) Analyst
5 1 (3.23%) Data Engineer
5 1 (3.23%) Lead Data Engineer
5 1 (3.23%) Senior
5 1 (3.23%) Senior Sales Representative
Libraries, Frameworks & Software Standards
1 1 (3.23%) SAML
1 1 (3.23%) web3js
Miscellaneous
1 8 (25.81%) Social Media
2 3 (9.68%) Enterprise Software
3 2 (6.45%) Analytical Mindset
4 1 (3.23%) Blockchain
4 1 (3.23%) Self-Motivation
4 1 (3.23%) Web3
Operating Systems
1 1 (3.23%) Windows
Processes & Methodologies
1 11 (35.48%) B2B
2 9 (29.03%) Business Development
2 9 (29.03%) Marketing Automation
3 8 (25.81%) CRM
4 6 (19.35%) Data Cleansing
4 6 (19.35%) Decision-Making
4 6 (19.35%) Marketing Strategy
5 5 (16.13%) Analytics
5 5 (16.13%) Data Science
5 5 (16.13%) Fintech
5 5 (16.13%) Problem-Solving
5 5 (16.13%) Project Management
6 4 (12.90%) Agile
6 4 (12.90%) B2B Marketing
6 4 (12.90%) Data Analytics
6 4 (12.90%) Demand Generation
6 4 (12.90%) Machine Learning
6 4 (12.90%) Product Marketing
7 3 (9.68%) Data Pipeline
7 3 (9.68%) Thought Leadership
Programming Languages
1 5 (16.13%) SQL
2 1 (3.23%) Python
Qualifications
1 3 (9.68%) Degree
2 2 (6.45%) Master's Degree
2 2 (6.45%) Numerate Degree
Quality Assurance & Compliance
1 2 (6.45%) Data Quality
1 2 (6.45%) GDPR
System Software
1 1 (3.23%) Active Directory
Systems Management
1 1 (3.23%) Single Sign-On
Vendors
1 11 (35.48%) Salesforce
2 2 (6.45%) Atlassian
2 2 (6.45%) Marketo
2 2 (6.45%) Pardot
3 1 (3.23%) Alteryx
3 1 (3.23%) Microsoft