Storytelling Contracts

Storytelling
UK

The table below provides summary statistics for contract job vacancies requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 490 548 675
Rank change year-on-year +58 +127 -103
Contract jobs citing Storytelling 94 150 173
As % of all contract jobs advertised in the UK 0.22% 0.27% 0.20%
As % of the Processes & Methodologies category 0.25% 0.30% 0.22%
Number of daily rates quoted 42 75 95
10th Percentile £264 £285 £336
25th Percentile £396 £374 £420
Median daily rate (50th Percentile) £525 £560 £550
Median % change year-on-year -6.25% +1.82% +16.77%
75th Percentile £576 £706 £669
90th Percentile £698 £850 £766
UK excluding London median daily rate £550 £494 £471
% change year-on-year +11.44% +4.90% +10.71%
Number of hourly rates quoted 7 7 12
10th Percentile £35.50 £27.70 £21.55
25th Percentile £42.75 £31.17 £24.25
Median hourly rate £50.00 £32.69 £32.50
Median % change year-on-year +52.95% +0.58% -10.96%
75th Percentile £52.33 £39.13 £51.75
90th Percentile £60.00 £46.45 £56.93
UK excluding London median hourly rate £68.00 £41.50 £28.00
% change year-on-year +63.86% +48.21% -

All Process and Methodology Skills
UK

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,178 49,770 79,013
As % of all contract IT jobs advertised in the UK 85.13% 89.61% 90.64%
Number of daily rates quoted 23,737 34,458 55,587
10th Percentile £300 £325 £350
25th Percentile £413 £438 £436
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £638 £650 £650
90th Percentile £750 £750 £743
UK excluding London median daily rate £500 £500 £490
% change year-on-year - +2.04% +8.89%
Number of hourly rates quoted 2,579 1,678 1,852
10th Percentile £12.75 £10.96 £12.50
25th Percentile £16.00 £15.75 £15.90
Median hourly rate £37.00 £35.65 £26.00
Median % change year-on-year +3.79% +37.12% +13.04%
75th Percentile £61.28 £65.00 £50.15
90th Percentile £72.50 £75.00 £65.25
UK excluding London median hourly rate £38.12 £34.90 £21.00
% change year-on-year +9.23% +66.18% -

Storytelling
Job Vacancy Trend

Job postings citing Storytelling as a proportion of all IT jobs advertised.

Job vacancy trend for Storytelling in the UK

Storytelling
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Storytelling.

Daily rate trend for Storytelling in the UK

Storytelling
Daily Rate Histogram

Daily rate distribution for jobs citing Storytelling over the 6 months to 12 June 2024.

Daily rate histogram for Storytelling in the UK

Storytelling
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Storytelling.

Hourly rate trend for Storytelling in the UK

Storytelling
Hourly Rate Histogram

Hourly rate distribution of jobs citing Storytelling over the 6 months to 12 June 2024.

Hourly rate histogram for Storytelling in the UK

Storytelling
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +21 81 £525 -4.55% 115
London +12 51 £500 -9.91% 64
Work from Home +105 40 £550 +10.00% 66
UK excluding London +39 35 £550 +11.44% 48
South East +25 19 £550 +42.12% 9
Scotland +56 8 £544 - 2
North of England +12 3 £700 +16.67% 20
North West +12 3 £700 +16.67% 12
South West +3 3 £550 +76.00% 4
West Midlands +19 2 - - 4
Midlands +17 2 - - 8

Storytelling
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.32%) SharePoint
2 4 (4.26%) CMS
3 2 (2.13%) Confluence
3 2 (2.13%) Drupal
3 2 (2.13%) Umbraco
4 1 (1.06%) WordPress
Applications
1 9 (9.57%) Microsoft PowerPoint
2 8 (8.51%) Adobe Creative Suite
3 7 (7.45%) Microsoft Office
4 5 (5.32%) CINEMA 4D
4 5 (5.32%) Photoshop
5 4 (4.26%) Adobe After Effects
5 4 (4.26%) Adobe Illustrator
5 4 (4.26%) Microsoft Excel
6 3 (3.19%) Adobe Premiere
6 3 (3.19%) SPSS
7 1 (1.06%) Chatbot
7 1 (1.06%) Sketch
Business Applications
1 2 (2.13%) Softmar
Cloud Services
1 9 (9.57%) Figma
1 9 (9.57%) Microsoft 365
1 9 (9.57%) Power Platform
2 5 (5.32%) Azure
3 3 (3.19%) Adobe Analytics
3 3 (3.19%) Slack
4 2 (2.13%) AWS
4 2 (2.13%) Azure DevOps
4 2 (2.13%) dbt
4 2 (2.13%) Miro
5 1 (1.06%) Adobe Creative Cloud
5 1 (1.06%) Canva
5 1 (1.06%) Cloud Computing
5 1 (1.06%) GCP
5 1 (1.06%) Google Analytics
5 1 (1.06%) SaaS
5 1 (1.06%) Yammer
Communications & Networking
1 3 (3.19%) Intranet
Database & Business Intelligence
1 11 (11.70%) Tableau
2 9 (9.57%) Power BI
3 8 (8.51%) Relational Database
4 3 (3.19%) Data Mining
4 3 (3.19%) Data Warehouse
5 2 (2.13%) Big Data
5 2 (2.13%) Hadoop
5 2 (2.13%) Looker
6 1 (1.06%) BigQuery
6 1 (1.06%) PostHog
6 1 (1.06%) Qlik Sense
6 1 (1.06%) QlikView
Development Applications
1 4 (4.26%) JIRA
2 1 (1.06%) Axure RP
General
1 32 (34.04%) Social Skills
2 23 (24.47%) Marketing
3 18 (19.15%) Finance
4 16 (17.02%) Analytical Skills
5 12 (12.77%) Presentation Skills
6 6 (6.38%) Legal
6 6 (6.38%) Telecoms
7 4 (4.26%) Advertising
8 3 (3.19%) Automotive
8 3 (3.19%) Banking
9 2 (2.13%) Agriculture
9 2 (2.13%) Inclusion and Diversity
10 1 (1.06%) Billing
10 1 (1.06%) Brand Awareness
10 1 (1.06%) Health Technology
10 1 (1.06%) Influencing Skills
10 1 (1.06%) Manufacturing
10 1 (1.06%) Multimedia
10 1 (1.06%) Organisational Skills
10 1 (1.06%) Public Sector
Job Titles
1 19 (20.21%) Designer
2 14 (14.89%) Analyst
3 10 (10.64%) Lead
3 10 (10.64%) Senior
4 9 (9.57%) Lead Designer
5 7 (7.45%) Creative Designer
5 7 (7.45%) Data Analyst
6 6 (6.38%) Communications Manager
7 5 (5.32%) Creative Director
8 4 (4.26%) Analytics Manager
8 4 (4.26%) Business Intelligence Analyst
8 4 (4.26%) Developer
8 4 (4.26%) Project Manager
8 4 (4.26%) Tableau Specialist
9 3 (3.19%) Data Scientist
9 3 (3.19%) Insight Manager
9 3 (3.19%) Power BI Analyst
9 3 (3.19%) Senior Analyst
9 3 (3.19%) Senior Manager
9 3 (3.19%) Video Editor
Libraries, Frameworks & Software Standards
1 1 (1.06%) ADO
1 1 (1.06%) CSS
1 1 (1.06%) HTML
Miscellaneous
1 6 (6.38%) Social Media
2 5 (5.32%) Animation
3 4 (4.26%) Motion Graphics
3 4 (4.26%) Video Editing
4 3 (3.19%) Analytical Mindset
4 3 (3.19%) Graphic Design
4 3 (3.19%) Product Ownership
4 3 (3.19%) Self-Motivation
5 2 (2.13%) Algorithms
5 2 (2.13%) Data Structures
5 2 (2.13%) Management Information System
5 2 (2.13%) Onboarding
5 2 (2.13%) Podcast
5 2 (2.13%) Renewable Energy
5 2 (2.13%) Tandem
6 1 (1.06%) Cloud Native
6 1 (1.06%) Digital Media
6 1 (1.06%) Social Network
6 1 (1.06%) Solar Panel
6 1 (1.06%) Virtual Reality
Processes & Methodologies
1 27 (28.72%) Agile
1 27 (28.72%) Analytics
2 18 (19.15%) Continuous Improvement
3 17 (18.09%) Problem-Solving
4 14 (14.89%) Actionable Insight
5 13 (13.83%) Coaching
5 13 (13.83%) Collaborative Working
5 13 (13.83%) Decision-Making
5 13 (13.83%) Visualisation
6 12 (12.77%) Business Intelligence
7 11 (11.70%) Data Analysis
7 11 (11.70%) Strategic Thinking
8 10 (10.64%) Project Management
8 10 (10.64%) Stakeholder Management
9 9 (9.57%) User Experience
10 8 (8.51%) Data Visualisation
10 8 (8.51%) Mentoring
10 8 (8.51%) UX Design
11 7 (7.45%) Data Science
11 7 (7.45%) Prototyping
Programming Languages
1 18 (19.15%) SQL
2 8 (8.51%) Python
3 5 (5.32%) R
4 2 (2.13%) JavaScript
5 1 (1.06%) Data Analysis Expressions
5 1 (1.06%) Java
Qualifications
1 10 (10.64%) Degree
2 5 (5.32%) CIPD
3 2 (2.13%) Computer Science Degree
4 1 (1.06%) Master's Degree
Quality Assurance & Compliance
1 10 (10.64%) Accessibility
2 3 (3.19%) QA
2 3 (3.19%) SLA
3 2 (2.13%) WCAG
4 1 (1.06%) Actionable Recommendations
Vendors
1 11 (11.70%) Adobe
2 9 (9.57%) Microsoft
3 4 (4.26%) ServiceNow
4 2 (2.13%) Oracle
5 1 (1.06%) Alteryx
5 1 (1.06%) Brio
5 1 (1.06%) CA Agile Central
5 1 (1.06%) Databricks
5 1 (1.06%) Google
5 1 (1.06%) Hyperoptic